Collage is a popular design trend in 2023 for several reasons. One reason is that it allows for a great deal of creativity and experimentation. Collage techniques can be used to combine different elements, textures and colors in unexpected ways, resulting in unique and visually interesting designs.
Another reason collage is trending is that it can be used to communicate complex ideas and messages in a simple and visually striking way. Collage can be used to create layered and multi-dimensional designs that tell a story or convey a message in a way that is both engaging and impactful.
Collage has a long history in art and design, dating back to the early 20th century. It was used as a means of experimentation and expression, and it was seen as a way to challenge the traditional art forms of the time.
With the invention of digital tools, creating collages has become much easier, the challenge is how to make it hold together, aesthetically and thematically, so that it serves the strategic communication required of the design that it's being used in.
Collage can be used to create surrealistic images that challenge our perception of reality, but it can also be used to communicate complex topics in a creative and multi-faceted way.